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Did you take yesterday off (if you’re in the USA, that is)? And by “off” I mean you did not go into the office/studio, or check your professional email, or answer your phone (for business), or shoot, or do anything other than participate in a holiday observance and/or head for a relaxing corner somewhere and do whatever it is that you do to relax? It would have been better on several fronts if you had taken the day off.

The US work culture has become increasingly anti-worker (at whatever level–execs too!) in part by essentially “demanding” that doors remain open on holidays, phones answered, and “work” accomplished. The thing is, not enough real work gets done to validate the stress and resentment working a holiday causes. Workers (again, of all levels) resent having to work when the government isn’t (no cracks about it never really working, TYVM) and heaven forbid a manager takes the day but requires workers to come in–that’s a great way to doom a company. As for those of you with one-person companies, you need to take the days for, if nothing else, your mental health. A 3-day weekend will definitely help you get rid of some of the stress hormones in your system and you will feel happier (if you don’t guilt yourself for not working!).

Of course, there are the rare cases when the dream client calls on that one day; but you know what–if they really want you, they will be happy to leave a voicemail for you and will look forward to your return call on the next day. The chances of you losing a great gig because you didn’t work a holiday are so slim as to make lotto-playing seem like a sound investment.

Now, if you really want to be fair and fantastic about not working the holidays, you need to walk the other side of that walk as well–do not do things that require others to work that day. For example, do not shop on a holiday. I realized this as soon as I got to the grocery store yesterday morning–I didn’t need to shop that day but I did it because it was open and convenient for me (because I had the day off). The workers, though, I bet, would have been happier doing something with their families or friends rather than stocking a shelf or ringing up a self-absorbed customer like me (especially if they were not paid overtime/extra for the inconvenience).

If that store had been closed I would have waited and shopped there today, so it’s not like the company would have lost business. And in real shopping “emergencies,” there are the classic 24/7 shops.

This is my new commitment to my business: we will be closed on all holidays and on those holidays we will not do things that make others work unnecessarily (like shopping).

For your business, the next time a holiday comes about, take it off and encourage the other business-people and companies out there to do the same. We all can use the time to (re)build personal relationships and we’re all more effective and productive after time off–so it’s actually good for you, your employees, and your business.

My brother John lives in a very nice Atlanta neighborhood. The houses are valued at about $500K and up (way up) and he and his wife know their neighbors, having lived there for many years. They are generally frugal, especially when it comes to cars, so they have an old Explorer and an old Honda Civic–both from the 90s, if memory serves. The Civic has over 200K miles on it, but it runs well and gets good mileage, so they haven’t seen any big reason to get rid of it. The Explorer they keep for moving large numbers of guests or loads, but besides that it sits on the street down the hill in front of their house, mostly. The Civic is parked in the driveway, within spitting distance of the house.

Today, someone stole the Civic.

Why am I sharing this with you? Because an object of little to no value to one person or group of people can still be of value. The thief of the Civic chose it for some reason–over all the BMWs and Volvos in the neighborhood and even the easier “get” of the Explorer (on the street, remember). For some reason, that Civic was of enough value to the thief that he (she) was willing to risk jail to get it.

So, to continue the analogy, often a photographer will say “I gave them all rights (at this low rate) because this image really won’t be of value to anyone else ever again” when, in fact, it might. You are probably the worst arbiter of what future value one of your images may have. Maybe you shoot Bob Smith CEO of TinyCorp for their sales brochure but, because it’s a tiny company, you give them unlimited usage (worse, unlimited exclusive; or even worse, sell them the copyright) for a small fee because you can’t see any future value. Then TinyCorp turns into Google and all the re-licensing income you could have earned goes *poof*. Or Bob Smith turns out to be a major crime boss and you have the only images of him…but you can’t license them because you gave your rights away.

Just because you can’t see the value in something doesn’t mean it doesn’t have great value. Another example: I’d rather be bludgeoned repeatedly with a frozen salmon than watch American Idol. I do not get the attraction at all. Obviously, it has great value to others. Go fig.

The 10th edition of Creative Lube is now available (also available on iTunes). This time, there’s a visual that you might find helpful. The link is mentioned in the podcast, but here it is directly for your pdf downloading pleasure.

Enjoy!

Mark Helprin has a great Op-Ed piece in today’s New York Times. He discusses how it makes no sense for copyright owners to have to give up their rights (to the public domain) at any time and makes a call for Congress to extend copyright forever. His arguments are compelling and vital to those of us in creative fields.

To the arguments of people like Larry Lessig of the emperor’s-new-clothes-B.S. better known as “Creative Commons,” this Op-Ed points out how copyright protection does NOT harm creativity and creative growth, and also how the lack of protection doesn’t impede the big companies from getting rich–it only hurts the original creatives.

We must stand up for our rights…now…or beings like Lessig will most assuredly remove them piece by piece. Helprin’s article will help, but we need to promote it and ideas like it.

Those of you who have been reading this blog may remember me mentioning jott.com as a very helpful tool (if you saw me speak, you definitely know I love it). Well, in the same vein, there is (under development) another good tool: the ambient clock (hat tip to Jane C. for the link).

This tool syncs with Google Calendar and Google Maps not only to let you know when your next appointment is, it lets you know when you should leave to get to it by calculating drive-time. Best part is how it changes color so that, at a glance, you can know if you need to pay attention to an upcoming event or if you’re free.

I love to explore tools like this and Jott (which is now indispensable to my creative/ADD husband). Maybe it’ll help you, maybe not. But it’s free and worth trying. If it helps you manage your time better, keep using it, if not, try something else.

After one solid month and over 9300 train miles, I am back in my office. It was a great tour and I really appreciate everyone who worked so hard to make the events successful. I particularly want to thank everyone who organized the presentations, who came to them, who gave me feedback and asked questions, and those who signed up for individual meetings. I was honored by the work and enthusiasm of everyone.

Finally, I would like to thank all the companies who contributed as sponsors–especially Livebooks, Adbase, Workbook, and Paper Chase Printing. Without their financial support it would be extremely difficult, if not impossible, for groups like ASMP and APA to bring you speakers who can help your businesses both from the “practical” and the creative sides. Please consider using these companies and remember to tell them that you appreciate their continued sponsorship of your local chapters.

Now back in my office, and after having sorted through the pile of mail on my desk, I’m back at my regular work: for those of you on the Free Manuals in Your Email list, you know you got a new one yesterday evening (if you’re not on the list, why not? We never trade or sell our list); a new Creative Lube podcast will be posted before the end of the month (the next in the series on pricing); and I am hard at work preparing my part of the ASMP Strictly Business 2 events scheduled for next year (pdf link)…not to mention working with clients from all over the US/Canada (and abroad). There may even be yet another trip this year…later this year…and I’m already hard at trying to see if I can make that happen.

Stay tuned, as they say.

In the Beyond PMS talks I’ve been giving, I emphasize issues of time management, the separation of work/not-work, and the importance of taking care of yourself in order to be able to be more fully “there” for your business, as well as marketing issues for the commercial photographer. Some of this sounds a bit flaky, especially coming from someone who makes her home in Southern California, but there is plenty of sound science to these points.

Besides, I’m a Midwesterner who just happens to live in California, so I’m actually darn practical.

Anyway, these are really important issues, these balance and health issues, and not ones I’ve pulled out of my, er, hat. I read lots of articles on productivity, efficiency, management, etc., from many sources before I distill the info and share it with my audiences. Most of them have some component of health and stress management.

Recently, for example, I came across some interesting articles on work/life balance and stress issues from the Mayo Clinic (not exactly a bunch of flakes there!). The first deals with how important it is to say “no” and how to do it, the second is about drawing the line between work and life (or as I call it “work” and “not-work”). While these articles are written to speak to employees rather than the self-employed, the information holds very true (in fact, the issues are often even greater for the self-employed, I think).

Think about one small change you can make today to reduce stress and/or improve your work/not-work balance. Can you commit to stopping work at 5:30pm today–no matter what? How about committing to a “date night” once a week with your significant other for the rest of the year? Maybe you could promise yourself to play a game for 15 minutes every day or to take a walk for 30 minutes at lunch tomorrow. There are lots of little things you can do–pick one and try it on; if it works for you, keep at it and try another. The cumulative effect will be impressive over time.

More importantly, you will do better work and be happier.

After a wonderful few days in DC, I’m off to Boston today. I speak there tomorrow and do personal meetings both tomorrow and Friday. Then my tour will be complete (just a long trip home).

Last night I gave my presentation to the ASMP-DC folks and, I think, we had a pretty good turn-out and reactions were very positive. Corey Miller from Livebooks joined me (and will also be in Boston) and presented his company’s products/services–which, if anything, actually helps to reinforce much of what I have to tell people in my spiel. If, between the two of us, we can get a couple of people from each place to give up their old, klunky sites and use Livebooks, that alone will significantly help their businesses. If they also choose to follow some of my other advice, of course I think they’ll be that much more better off. Justone or two small changes can make the difference.

But enough of my “preaching.”

I’d like to thank Irene Owsley, Paul Fetters, Mike Morgan, Patrick O’Brien, and everyone else at ASMP-DC for all their hard work, kindness, and help on this part of my trip. You’ve been lovely hosts. I’d also like to thank John Harrington (my soon-to-be ASMP Strictly Business partner-in-presenting) for the ride back to my hotel after the event and the informative discussion (about everything from GPS to photography to the Queen).

On this tour I’ve stayed in 6 hotels and I’ve had good customer service experiences in all of them, until now.

The place I’m currently in is, absolutely, a very cool and interesting hotel. It’s in several old buildings with unique rooms and furnishings. Its dining room is excellent. But its hotel guest customer service is not very good.

One of the few absolute needs I have is that, if I’m going to be meeting clients at my hotel, it must have internet (preferably wireless, but anything will do). This place promised that. In my (original) room, I could barely get a signal–1Mbit rate–which isn’t even enough connection to check my email, let alone look at photographers’ websites. Finding this out after having hauled my own luggage up 6 flights of stairs (3rd floor, but wrong staircase the first time–and no offer of help from the staff), I contacted the front desk. The guy there, the same one who didn’t offer to help with the bags, started telling me how he didn’t think there could be a problem. I assured him there was. He started saying how with his N-card in his PC laptop he got great connections and that the hotel was going to upgrade soon to N–I said I had a Mac with a G-card anyway so the B & G-based router should be fine but I wasn’t getting a signal in my room. He then told me how metal Powerbooks blocked signals–I showed him my plastic iBook.

This went on and on. He did not want to consider the possibility that the room they put me in simply did not get a decent wireless signal. The next morning, I put my foot down and insisted on being moved at the very least. They switched me to a first floor room with a nice strong signal. Finally.

They still didn’t offer to help with the bags, though, and the same guy behind the desk still insisted that the wireless problem was “impossible.”

The point of this venting is that even if I had been totally in the wrong about the wireless issue, the hotel handled it terribly poorly. The customer is not always right, but the customer’s issues must be taken seriously and fixed if possible–even if they seem silly or unnecessary to the vendor. If you have a client who says (for example) they’re afraid you’re going to do X or Y, even when you know you’re not, don’t try to shut the client up–instead ask the client “What can I do to help you feel more assured?” or the like. If you can do whatever they asked, do it (even if you think it’s silly). That builds respect and trust and that builds successful relationships.

And that, of course, builds long-term clients.

Remember, a bad experience gets circulated a lot more than a good one. I’ve already told at least 8 people my full (there is more) bad story at this hotel–and the name of the place (which I have omitted from this tale). You don’t want that to happen to your business.

Bob Sutton points us to another great business story. As he emphasizes the importance of treating people well (especially our employees and our clients) over the almighty dollar as first motivator in business, with posts like this one he shows how the money comes when you do what is right and good.

This meshes so well with my main business tenet: do what you love open and honestly, find others who respect that, and the money will follow.