So often the ads we see are really, well, crap. Some of the worst offenders have been political ads. Well, here’s one that’ll prove that it is possible to do great creative work even on a political campaign.
It’s important for all creatives to see work like this. The majority of creatives work for small clients in smaller markets. Often these clients function under very warped ideas of what is and is not effective in advertising. It becomes the creative’s job to (re)educate the client about what is and is not possible–what does and does not work. The more good work you can expose these clients to, the more likely your better creative ideas will get through to them. This is true whether you’re a photographer, writer, designer or whatever.
One of my favorite sites for this is Adland. I am an occasional contributor to this site (see especially the very often tongue-in-cheek “advertising tutorials�?–just stick “tutorial�? in the search box to get them). This is a great site because it exhibits global work and the people who participate are a great mix of creative pros from around the world. You’ll get new perspectives (read the comments) as well as the chance to see work you might never get to see here in the US. Buy the full “Super Adgrunt�? access (and no, I don’t get a cent for that plug).
Keep looking for great creative work and share it with others, especially your clients. It can help you get more creative work yourself.