Day: February 26, 2009

The “Fair Use” Obama Hope poster debate gets some good airtime on Fresh Air today. You can listen to it online (but note that this URL will probably be inaccurate after Thursday–just find Thursday’s show at npr.org/freshair).

One big thing, when you listen, listen to both sides. Try not to judge (hard, I know!!), but instead learn what the opposition is thinking and trying to assert. This will help you to understand why so many people don’t see any problem with the things they do appropriation-wise. 

When you learn what the others are thinking, when you can see it from their side, then you can figure out better ways to lead them in the right direction.

Pay particular attention to what the law professor says. It is a complex issue in the courts and the better we understand that (and get away from saying things like “it should be…” and instead see things as they are) the better we can fight.

Okay…this is some creative thinking and Maxwell Smart would be proud.

🙂

 

Don’t just watch the video…there are instructions on this site to make your own!

Interesting study on consumer email marketing. Yes, it’s consumer and not B-to-B, but I think that human behavior will tend to trend similarly regardless of category. In other words, it seems that when consumers opt-in to receive emails, they act on them and appreciate them and we can extrapolate that business targets probably feel similarly.

The big thing to note is that these are opt-in targets. Also, the emails sent offer additional action–coupon, see new products, something. So how to make that work for your business? Give people the option to opt-in to your emails (on your site and any social media you use, and print promos) and when you send email, give them something more than just an old photo and a link to your site.  Make it new/fresh work and how about linking to a new “portfolio” of similar work? Or offer a link to an article that will help your targets. Or connect them with your stock images so that they can license directly from you if they want to use your kind of work but don’t have the budget to shoot. 

Think about what your targets need–I bet you can come up with other ideas!