Day: February 6, 2009

SNL is making ads for Pepsi.

This goes way beyond the old Texaco Star brings you Milton Berle*  kind of interaction between marketers and entertainment. And this direction, this mixing and blending, will affect all sorts of creatives.

What are you doing to keep up with the changing world?

 

 

*(btw, I may have gotten that wrong…maybe it wasn’t Texaco…that was way before my time!)

Another site to be careful about. What this emphasizes, yet again, is how important it is to actually READ the terms and conditions/user agreements on each and every site you use. You could be putting a lot of your work at risk.

Facebook, MySpace, and other social networking sites are notorious for snagging image rights. I would never post anything on Facebook that I wanted to protect in any way. Generally, it is simply safer to limit your legal exposure by displaying your images on your own site only (or reputable sourcebook sites like AltPick), and then linking to those sites from your social networking pages. 

It’s easy to say “yeah, but everyone does it,” but that won’t help you when you try to sue for infringement later.