I got an email from Aaron Ansarov the other day, thanking me for the latest Manual and sharing his recent idea for a promo. I was so blown away with it I asked him if I could share it here, and he kindly said that would be fine with him. In fact, he’s posted about it on his own blog, which saves me the effort of retelling his story. Better to get it from him directly.
It’s a brilliant idea…for him and his work. This wouldn’t work for anyone else but him.
What would work for you?
