Here’s an interesting idea–the end of advertising agencies? There has been talk by many (large) companies about moving advertising in-house–not just the media but the creative as well. This makes a lot of sense for the companies involved. What will it mean for creative vendors like photographers?
Stop focusing on the negative
Seth Godin (again) has a good post about this. It’s important.
I’m not saying that if you think happy thoughts and click your heels together, all will be well. I’d never say that! But I am saying that photographers have a tendency to hyperfocus and, let’s be honest, a lot of you love to complain. When you combine the two, it’s a quick road to Crapsville for your business (and, frankly, your life).
There are always positive things you can do for your business. Sometimes they feel counter-intuitive like spending a day at a museum when the phone has not been ringing (good for creative inspiration!). With all the bad news everyone is getting these days, sometimes the best thing you can do is turn your head the other way and do something, anything, positive.