How’s this for an original idea…get the Dutch army to shoot all 600 copies of your book. Worked for the Art Directors Club of the Netherlands and their Annual. (Thanks åsk!)
New twist on old media
Here’s a new idea about billboards that is gaining traction (thanks to Lance Chang for sharing). This is not only another opportunity for licensing your imagery, I hope it serves as encouragement for thinking creatively and differently when it comes to your own marketing. What old tools could your re-think into something that will grab your targets’ attention?
Speaking of marketing, my new marketing book has a cover now and is just going through some last, technical things before it becomes available. Stay tuned for its launch!